https://michaelkmorgan.com/blog/ Notes on marketing operations, marketing engineering and the GTM systems underneath growth, from Michael Morgan. en-us Thu, 22 Oct 2026 12:00:00 GMT https://michaelkmorgan.com/blog/marketing-ops-is-becoming-marketing-engineering/ https://michaelkmorgan.com/blog/marketing-ops-is-becoming-marketing-engineering/ Thu, 22 Oct 2026 12:00:00 GMT The job used to be keeping the tools running and the tickets moving. Now it's building the systems that create pipeline. Here's what changed, what it takes and what hasn't changed at all.