Michael
Morgan
I design the motions, ship the workflows and own the numbers they move.
Behind most missed numbers is a lead that sat for three days, a field nobody filled in or two tools that never talked. I find those, fix them and turn the wins into systems that run without me.
About me
I build the machinery behind B2B growth: the data, systems and programs that turn attention into pipeline and pipeline into customers. I’ve done it for more than a decade, across SaaS and eCommerce, in-house and as an advisor.
My style is steady, not flashy. Find the most expensive problem, fix it, then keep improving every week until the small wins compound. I put AI to work where it actually helps and keep people in the loop. And I lead the way I’d want to be led: clear goals, honest numbers and plenty of room to do great work.
- 10+ yearsB2B SaaS marketing operations and demand generation
- ~$5 millionMarketing and ABM program budget managed in-house
- 12 companiesIndependently consulted and advised
- 4xDirectly managed in-house demand generation, growth and web teams
Where I sit
At the center of the marketing team, where the data, systems and workflows connect every function. Here’s how I work with each part of it.
I own it
Data, lifecycle and growth: web and experimentation, lifecycle and nurture, analytics and attribution, growth and PLG.
I build the systems behind it
Pipeline and demand: paid media, demand gen and ABM, events and field, partners and influencers, product marketing.
I support it with data and tools
Story and brand: content and SEO, brand and creative, comms and PR.
Impact
- $1M to $98MAnnual eCommerce sales scaled across DTC and B2B, with Strategic B2B Partner status at Amazon, Wayfair and Overstock.HKC-US
- ~60%Share of pipeline marketing sourced, on full-funnel attribution built from many marketing attributed activities.Deque Systems
- ~150Custom workflows designed and deployed to automate company workstreams.Independent
- 200%+Increase in qualified lead assignment after a new lifecycle model, routing rules and speed-to-lead SLAs.Weaviate
- +53%Campaign conversion rate lift from redesigning and optimizing all digital properties.Sumo Logic
AI and automation builds
Free, interactive tools for marketing ops and GTM teams, built from problems I’ve solved on the job. Click in, try your own numbers and take what’s useful.
Skills and stack
Data governance and deliverability
Consent and subscription management, GDPR/CCPA, suppression and retention policy, deduplication, sender reputation, DMARC/SPF/DKIM.
Marketing operations
MQL and PQL scoring, routing and speed-to-lead SLAs, lifecycle and funnel definitions, campaign taxonomy, UTM governance, HubSpot administration, martech consolidation.
ABM operations
0 to 1 program builds, target account programs, Claygent research and enrichment, 6sense intent signals, HubSpot buying groups.
AI operations
Agentic workflow design, prompt engineering, LLM evaluation, human-in-the-loop review gates, AI enablement and internal adoption.
CRM integration and sales partnership
HubSpot to Salesforce mapping and sync integrity, shared funnel definitions with RevOps and Sales Ops, SDR/BDR handoff, pipeline reporting for CRO reviews.
Analytics and leadership
Multi-touch attribution, BigQuery reporting, experimentation and CRO. Team leadership, agency management, vendor selection and renewals, budget ownership.
Tools I’ve worked in
- CRM and MAP
- HubSpot Enterprise, Salesforce Sales Cloud, Marketo Engage, Salesforce Account Engagement, Braze, Customer.io
- Data and attribution
- BigQuery, Snowflake, dbt, Fivetran, Segment, Amplitude, HockeyStack, Dreamdata, Looker, Tableau, GA4
- Enrichment and intent
- ZoomInfo, Clay, 6sense, Demandbase, Bombora, Clearbit, Common Room, Koala, Sumble, Hunter, Apollo
- AI and agents
- OpenAI, Anthropic Claude, Google Gemini, Microsoft Copilot, Perplexity, Grok Bot, HubSpot Breeze, Salesforce Agentforce, Gong, Claygents
- Agent workflows
- n8n, Zapier Agents, Make, Relevance AI, Gumloop, Lindy
- Building with AI
- Claude Code, Cursor, GitHub Copilot, Lovable, MCP
- Engagement and web
- LinkedIn Campaign Manager, Google Ads, Webflow, WordPress, Mutiny, Algolia, Chili Piper, LeanData, ChatGPT Ads, Microsoft Clarity, Fibbler, Intellimize, VWO, Hotjar, Optimizely
Marketing ops to marketing engineering
How the job is changing: the work, the toolkit, what it’s measured by and where the week goes.
Experience
Marketing, Growth & Web Operations
I help SaaS and eCommerce teams fix the systems behind marketing, growth and the website: the stack, the data, the handoffs and the AI workflows that tie them together. Hands-on, one project at a time.
Work with me- 12companies consulted and advised
- ~150custom workflows designed and deployed
- 3 to 4xSQL conversion lift for several clients
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Deque SystemsDec 2025 to present
RemoteHead of Growth & Demand Generation
- Own governance, hygiene, deliverability and compliance for a 460K-contact database (GDPR/CCPA, consent, suppression, dedupe, DMARC/SPF/DKIM) across enterprise commercial, public sector/FedRAMP and product-led developer segments.
- Unlocked agentic capabilities in HubSpot (Breeze agents): research, enrichment and list-building agents in production GTM workflows with human review gates, plus a versioned Breeze prompt library.
- Report to the CRO and lead a team of five plus five contractors and agency partners across demand generation, campaign operations and lifecycle marketing.
- Own an ~$2M marketing and ABM program budget, with monthly reporting and quarterly business reviews so spend, coverage, conversion and attribution stay in one operating view.
- Built the 0 to 1 ABM motion across all three segments while maintaining 3x pipeline coverage against revenue targets.
- Owned HubSpot to Salesforce data mapping and sync integrity across leads, contacts, accounts and opportunities, including routing field mappings, dedupe rules and reconciled funnel definitions.
- Built MQL and PQL lead scoring in HubSpot fed by Amplitude product signals, with SDR/BDR handoff thresholds and disposition feedback. SQL conversion up 26%, SQL to opportunity up 20%.
- Built full-funnel deal attribution from scratch. Attribution coverage up 44%, and marketing sourced 60% of pipeline.
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WeaviateSep 2024 to Dec 2025
RemoteManager, GTM Operationsand 1 earlier role
Aug 2025 to Dec 2025
- Architected the GTM stack (HubSpot, BigQuery, Clay), cutting recurring ops hours 40% through automation and agent-assisted enrichment.
- Designed the lead lifecycle model (SAL, SQL, S2) with routing rules, enrichment at handoff and speed-to-lead SLAs, increasing qualified lead assignment over 200%.
- Owned HubSpot to Salesforce object and property mapping so marketing and sales shared one set of definitions. Managed a team of four and an ~$250K program budget.
Manager, Marketing Operations & Lifecycle Marketing
Sep 2024 to Aug 2025
- Built the lifecycle modeling and marketing operations systems behind a period of 3.5x ARR growth.
- Established campaign taxonomy, UTM governance, routing rules and funnel stage definitions across the GTM stack.
- Built the 0 to 1 ABM motion and Amplitude to HubSpot MQL and PQL scoring, so product adoption, not only form fills, drove routing, nurture and product-led sales playbooks.
- Built Claygent-driven enrichment and research workflows that replaced manual list-building for target account programs.
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Sumo LogicMar 2023 to Sep 2024
RemoteSenior Manager, Digital Marketingand 1 earlier role
Aug 2023 to Sep 2024
- Promoted to lead a team of six across digital marketing, web and conversion optimization, plus an agency team of three, managing an ~$5M marketing and program budget.
- Led redesign and optimization of all digital properties. Campaign conversion rates up 53%.
- Architected connectivity between ad platforms and personalized web experiences to deliver ABM at scale.
- Owned the digital tech stack (Marketo Engage, 6sense, Algolia, WordPress) and managed database health and email deliverability across Marketo.
Manager, Conversion Rate Optimization
Mar 2023 to Aug 2023
- Ran a continuous A/B and multivariate experimentation program across primary acquisition paths, and built the testing practice and analytics instrumentation later scaled across the full digital portfolio.
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ModloftNov 2022 to Mar 2023
HybridDirector of eCommerce & Growth Strategy
- Integrated CRM, marketing automation and analytics to reduce acquisition cost and lift customer LTV.
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HKC-USNov 2016 to May 2022
HybridDirector of eCommerceand 1 earlier role
Nov 2017 to May 2022
- Directed DTC and B2B eCommerce strategy across multiple brands, scaling annual sales from $1M to $98M.
- Earned Strategic B2B Partner status with Amazon, Wayfair and Overstock.
eCommerce Manager
Nov 2016 to Nov 2017
- Built and optimized digital storefronts, improving conversion and accelerating portfolio-wide growth.
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Earlier roles2013 to 2016
Memphis, TNSpeak Creative, Digital Marketing Strategistand 1 earlier role
Apr 2014 to Oct 2016
Hilton Worldwide, Digital Optimization Specialist
Oct 2013 to Mar 2014
Testimonials
What colleagues and partners say about working with me.
Michael has an incredible ability to make work both productive and enjoyable. He keeps things organized and focused while fostering a fun, collaborative environment where creativity and innovation thrive.
The growth we experienced was tremendous as a company. He gets results and made all members of the team feel valued. As we grew, he had a knack for identifying the right talent for the right roles.
Michael brought incredible value and leadership to every brand we partnered with. He’s an expert problem-solver, effective communicator, and results-oriented.
As our team lead he was directionally clear, provided valuable insights, and created synergy within the team. He has a wealth of experience, which made working with him a breeze.
He was extremely knowledgeable and regularly took time to answer questions… it’s encouraging to see someone be able to do what they’re passionate about and the results which stem from that passion.
Michael is a very talented individual in the industry. He demonstrated unparalleled expertise and innovative strategies.
“Fix what’s underneath, and the rest gets easier.”Michael Morgan