1Where each one sits
Select a part of the diagram to see what that team is for, where it works in the funnel and who it partners with.
2Side by side
Switch between specialties, expertise and KPIs. Select any KPI for its definition, how to calculate it and why it matters.
3Who does what, stage by stage
The handoff isn’t a single moment. Select a stage to see who leads there and what each team builds.
4Which one do you need?
Three quick questions about your team today. You’ll see which kind of operations work would help most first.
Frequently asked questions
What is the difference between marketing operations and revenue operations?
Marketing operations builds the systems that create and qualify demand: marketing automation, lead scoring and routing, campaign tracking and attribution. Revenue operations builds the systems that turn pipeline into revenue and keep it: the CRM, sales process, forecasting, deal desk and renewals.
What is GTM operations?
GTM operations is the combined operations function across marketing, sales and customer success. It includes marketing operations and revenue operations plus the work they share: one data model, common definitions, handoff rules, full-funnel reporting and the integrated tech stack.
Should a company hire marketing ops or revenue ops first?
Hire for the biggest leak. If there isn’t enough qualified pipeline, start with marketing operations. If pipeline exists but doesn’t convert or forecasts miss, start with revenue operations. If teams can’t agree on the numbers, you need someone who can lead GTM operations across both.
Need someone who sees both sides?
Marketing operations depth, with the full-funnel view GTM operations needs.
“Fix what’s underneath, and the rest gets easier.”Michael Morgan