MMichael Morgan
Tools

Free tools for
GTM teams.

Interactive tools built from problems I’ve solved on the job. Click in, try your own numbers and take what’s useful.

Interactive library

GTM Signals

A working library of go-to-market signals: why each one matters, how to detect it, when it misleads you and what every team should do about it. Stack signals together and score how well they cover your funnel.

Explore the library →
  • 80+signals
  • 15+categories
  • 5ready-made stacks
Interactive tool

Attribution Models

Same deal, very different stories. Build a buyer journey, switch between attribution models and watch the credit move between touches and channels. Then find the model that fits how you sell.

Compare the models →
  • 8+models
  • 4sample journeys
  • 1quiz to find your fit
Interactive model

The Revenue Bowtie

The whole customer journey, from first awareness through renewal and growth, and where marketing operations and engineering does its work at every stage. Move the numbers to see how small gains at each stage compound.

Explore the bowtie →
  • 7stages
  • 8capabilities
  • 1revenue formula
Planning calculator

MQL to SQO Calculator

Start with the opportunities or pipeline you need and work backward to the SQLs and MQLs it takes, benchmarked against published B2B research. Plan for a range, not one hopeful number.

Run your numbers →
  • 3scenarios
  • 7lead sources
  • 7+cited studies
Interactive X-ray

Website X-Ray

Buyers, sales, legal, security, search engines and AI agents all need something different from the same website. See what each one depends on, the work under the page and what it takes to own it.

X-ray a website →
  • 3+teams touch each part
  • 1readiness score
  • 90day ownership plan
Interactive comparison

GTM Operations

Marketing operations creates and qualifies demand. Revenue operations converts it and grows it. Compare their specialties, expertise and KPIs, see who leads at each stage and find out which one your team needs first.

Compare them →
  • 2specialties
  • 1shared core
  • 1revenue engine
Interactive slider

Marketing Ops to Marketing Engineering

Marketing operations is turning into marketing engineering. Drag from one to the other and watch the job change: the work, the toolkit, what it’s measured by and where the week goes.

See the shift →
  • 2versions of the job
  • 1week, re-split
  • 3big shifts
“Fix what’s underneath, and the rest gets easier.”
Michael Morgan

Contact

hello@michaelkmorgan.com